Swedish furniture giant, IKEA and BOF manufacturing partner HAY have collaborated to launch a new collection inspired by their Danish heritage.
With their clean and simplistic Scandinavian style, HAY have quickly become one of my favourite furniture manufacturers since starting at BOF. When I heard that HAY had been working on a collaboration with IKEA, I was excited to see what the collection had to offer. The collection named Ypperlig is minimalistic with items varying from sofas and coffee tables to mirrors and soft furnishings. They have even re-designed the iconic blue IKEA bag!
The teaser video released last year hinted towards a collaboration between the Swedish and Danish brands which was officially announced to be hitting stores in early October.
Further videos building momentum for the new launch have given a behind the scenes glimpse of HAY co-founders Mette and Rolf working with the Product Development Team at IKEA on the new Ypperlig armchair – a simplistic chair, injection moulded in one single piece meaning it requires no assembly.
Since we added HAY to our manufacturer portfolio earlier this year, the products are proving to be a popular new addition to our showroom. The About a Chair range in particular is both affordable and versatile and is being planned into a number of our new projects that will be coming soon!